The Comms. People Debuts as a Game-Changer with In-House Photojournalist and Filmmaker at the Helm

Tuesday 20 January 2024: A new communications and content offering has launched with two senior PR and comms experts joining forces with an accomplished photojournalist and filmmaker.

Having worked together on the launch of Bonza, Australia’s newest airline, in 2023 – the trio have formed a collective that puts content and communications hand-in-hand.

The Comms. People include Heather Mollins who was most recently Head of Communications at Bonza and prior to that, held senior roles at Ogilvy, Sefiani and Seven Communications. She has led campaigns for Tourism Australia, Carnival Cruise Lines, Stayz, MLA amongst others. She was recently shortlisted for PR of the Year at the Travel Weekly Women in Travel Awards and is a judge in this year’s Mumbrella CommsCon Awards.

Mollins works alongside Jennifer Swaine who has over 30 years experience and is currently Chair of the Sunshine Coast Business Awards, Non-Executive Director of Visit Sunshine Coast and the Business & Tourism Lead of Sunshine Coast 2032 Olympic Committee.

The pair work closely with Peter Wallis – a photojournalist and filmmaker who has photographed an extensive range of personalities and news stories including sports, politics, entertainment and much more. Wallis’ worked at the Courier Mail for 19 years and his work regularly features in Herald Sun, Daily Telegraph, The Australian and Australian Financial Review.

“We are not a classic communications agency. We don’t believe in over engineering a brief and instead use data, experience and intuition to deliver high quality outcomes for clients. Finding a brand’s narrative and delivering it is what we do best. The three of us work together closely to bring to life an idea using great words, photography and video. Our approach is clear, simple, consistent and it works,” said Mollins.

Sunscreen brand Ochre Sun, which uses native botanicals providing tangible benefits to Indigenous communities, is working with The Comms. People as a foundation client.

“We are thrilled to be working with Ochre Sun who are a sunscreen PPE provider to businesses who have employees outdoors. We will be delivering a full program of content and communications for this impressive organisation including raising the profile of its Founder and CEO Alana Kennedy – a formidable female Indigenous business leader,” added Mollins.

Mollins is encouraging organisations who are interested in learning more to reach out.


Images and video are available here.


About The Comms. People

The Comms. People are a partnership of three experienced communicators and content creators. We are united by a shared passion for storytelling and together, have created a recipe for success by putting editorial worthy content at the centre of our approach.

About Heather Mollins

With 20 years experience under her belt, Heather is a generalist communications specialist who works across industries on corporate, consumer comms, issues management and events. Most recently, Heather was Head of Communications at Bonza and as part of the original start-up crew, Heather has put communications at the centre of building the airline’s brand.

Heather’s experience includes both in-house as well as agency side with Ogilvy PR, Sefiani Communications Group and Seven Communications. She’s led communication campaigns for Tourism Australia, Tourism NT, Destination NSW, Tourism New Zealand, Carnival Cruise Lines, P&O, MLA, Alibaba Group, Yates, FoodBank and more.

She has led two agencies that went on to win Mumbrella CommsCon Boutique Agency of the Year as well as award winning campaigns. She is often invited as a judge for industry awards including Travel Weekly’s Women in Travel Awards, Mumbrella Travel Marketing and Mumbrella CommsCon.

About Jennifer Swaine

Jennifer Swaine is a senior communications consultant with over thirty years of marketing, PR and communications experience. She has worked on everything from large international brands like National Mutual and AXA to smaller iconic brands like the Noosa Chocolate Factory – successfully increasing the profile of the client by amplifying their voice and creating comms and content that gets results.

Stakeholder management is a major strength of Jennifer’s and she works hard to build strong relationships by building trust and delivering on our commitment to clients.

Jennifer is the Chair of the Sunshine Coast Business Awards; Non-Executive Director of Visit Sunshine Coast and the Business & Tourism Lead of Sunshine Coast 2032.

About Peter Wallis

Pete has 25 years editorial, corporate and commercial experience specialising in editorial, sports and commercial photography and film. He was a senior photographer at Courier Mail and during his 19 years there, worked across a number of high profile stories photographing a number of events, celebrities, politicians and communities.

Since operating Wallis Media, Pete has utilised his editorial style to capture the moment for clients. His editorial style for both film and photography, together with Jen and Heather’s PR experience, has resulted in significant media coverage for various brands including Bonza and Sunshine Coast Airport.