27 April 2026: With more than 350,000 Kiwis living in Queensland, including 25,000 in Moreton Bay, and a 20 per cent increase in Kiwis flying into Brisbane, Tourism and Events Moreton Bay is doubling down on the visiting friends and family (VFR) market – traditionally overlooked by destination marketers.
At the centre of this activity is the newly launched Kiwi Cuzzy Guide to Moreton Bay – a practical resource designed to equip local SE Queensland residents with the tools to host visiting friends and family, and ultimately driving footfall to local tourism operators and experiences.
The guide was officially launched in Wellington, New Zealand, on Saturday at the ANZAC Day NRL clash between the Dolphins and the Warriors.
Tourism and Events Moreton Bay CEO Luke Edwards said the initiative reflects evolving travel behaviour and a strategic focus on high-value, accessible markets.
“As global conditions continue to shift, we’re seeing more travellers prioritise destinations that are closer to home, easy to access and offer strong value,” Edwards said.
“While the VFR market from New Zealand is significant, it has traditionally been underleveraged by destination marketing organisations. For Moreton Bay, it represents a clear opportunity to drive meaningful economic impact.”
“The VFR market is a key opportunity for Moreton Bay. When people visit friends and family, they stay longer, explore more and are more likely to engage with local businesses and experiences.”
“The Kiwi Cuzzy Guide is a simple but effective tool that empowers our community to play a role in the visitor economy,” Edwards said.
The guide showcases a range of experiences across Moreton Bay – from coastal dining and marine encounters to hinterland escapes and agritourism, through to major events such as the Jetty2Jetty Marathon and Abbey Medieval Festival – encouraging visitors to extend their stay and explore more of the region.
The Kiwi Cuzzy Guide is available at Visitor Information Centres across Moreton Bay and online via the Visit Moreton Bay website, supported by a targeted digital marketing campaign.
Ends.
For more information, images and interviews please contact Heather or Jen at The Comms. People:
Heather Mollins | 0412421411 | heather@commspeople.au
Jennifer Swaine | 0438952830 | jen@commspeople.au
