Meet the Team
Heather Mollins
CO FOUNDER | DIRECTOR
COMMUNICATIONS SPECIALIST
Heather is an award-winning communications specialist with more than 22 years’ experience delivering strategic campaigns across tourism, travel, lifestyle, corporate communications and events. As Co-Founder of The Comms. People, she specialises in corporate and consumer communications, issues management, stakeholder engagement and event promotion, currently working with clients including Avani Mooloolaba Beach Hotel, QTIC, Eden Retreat, Noosa Chocolate Factory, Machjet International and Tourism & Events Moreton Bay.
Recognised for her strategic thinking, exceptional writing skills and strong media relationships, Heather has led campaigns for some of the world’s most recognised tourism, travel and lifestyle brands including Tourism Australia, Tourism New Zealand, Tourism NT, Destination NSW, Bonza, Qatar Airways, Carnival Cruise Lines, P&O, IHG, TFE Hotels and Alibaba Group. She has led award-winning agencies and campaigns, contributed opinion pieces to publications including Mumbrella and Kidspot, and is regularly invited to judge leading industry awards including the Women in Travel Awards, Mumbrella Travel Marketing Awards and Mumbrella CommsCon.
Jennifer Swaine
CO FOUNDER | DIRECTOR
COMMUNICATIONS SPECIALIST
Jennifer is a highly respected marketing and communications strategist with more than 30 years’ experience delivering campaigns across tourism, aviation, corporate and destination marketing sectors. As Co-Founder of The Comms. People, she specialises in public relations, strategic communications and stakeholder engagement, working with clients including Sunshine Coast Airport, Tourism and Events Moreton Bay, QTIC, Avani Mooloolaba Beach Hotel, McDermott Aviation, Sunshine Coast Council and Machjet International. Her extensive career has also included senior communications and marketing roles with brands including AXA Australia and Australian Casualty & Life.
Known for her strategic thinking and strong industry relationships, Jennifer helps organisations strengthen reputation, engage stakeholders and deliver measurable outcomes. She is Chair of the Sunshine Coast Business Awards, a Non-Executive Director of Visit Sunshine Coast and previously served as interim CEO of Regional Development Australia (Sunshine Coast and Moreton Bay). Jennifer is also a regular contributor to InNoosa and Hello Sunshine magazines and previously wrote a regular business and tourism column for the Sunshine Coast Daily.
Sam Swaine
COMMUNICATIONS AND CONTENT PRODUCTION MANAGER
As Communications and Content Production Manager, Sam leads the delivery of content, campaigns and client communications across The Comms. People portfolio.
Prior to joining the agency, Sam held senior stakeholder and client-facing roles across the racing, luxury and events industries, including Tour Lead for the Melbourne Cup Tour and Commercial Stakeholder Manager at Moonee Valley Racing Club. She has extensive experience managing high-profile events, working with high-net-worth clients and delivering outcomes in fast-paced, high-pressure environments.
Known for her calm and solutions-focused approach, Sam brings exceptional stakeholder management skills, strong organisational capability and a sharp eye for detail to every project.
Joshua Baird
CREATIVE DIRECTOR/VIDEOGRAPHER
Josh is an experienced videographer who has worked across Australia and internationally, producing tourism, destination and brand content for a range of organisations. His portfolio includes major events such as the Sydney to Hobart Yacht Race, Hamilton Island Race Week and the Mount Isa Rodeo.
Josh has extensive experience filming throughout Outback Queensland, demonstrating strong capability in remote environments and delivering high-quality content that reflects the region’s character and appeal. He has also produced video for industry groups, B2B brands and tourism operators, supporting digital campaigns and commercial marketing initiatives. With a disciplined creative approach and reliable on-ground execution, Josh consistently produces compelling visual content that meets strategic and commercial requirements.
Peter Wallis
PHOTOGRAPHER
Pete brings 25 years of editorial, corporate and commercial photography and film experience, including 16 years as a senior photographer at The Courier-Mail, where he covered major news events and high-profile assignments.
His portfolio spans extensive work across Outback Queensland, including the Mount Isa Rodeo, Birdsville Races and other regional events. Pete is skilled in operating in remote environments and capturing strong visual narratives that showcase the energy and authenticity of each location.
Combining deep editorial experience with commercial capability, Pete consistently delivers high-quality visual content that meets both media and brand requirements.
Luke Marsden
PHOTOGRAPHER
Luke brings more than 20 years of professional photography experience and has earned multiple industry awards, including News Limited Australia’s Photographer of the Year (2014). He began his career in newspapers, starting in the darkroom and progressing to roles at The Sunday Mail and The Courier-Mail.
His portfolio spans major editorial, commercial and destination projects, including commissioned work for Tourism and Events Queensland, Netflix, Magic Millions and extensive coverage of the Mount Isa Rodeo. Luke’s strong technical capability and narrative approach enable him to deliver high-quality, impactful imagery across diverse environments.