Queensland's senior-led PR, communications and marketing consultancy

Founded by Heather Mollins and Jennifer Swaine, The Comms. People is a senior-led consultancy with 50+ years’ combined experience — working across Queensland and Australia.

From media relations and stakeholder engagement to crisis communications and integrated campaign delivery, we build communications strategies around each client’s audience and objectives — not a template.

We have people on the ground to make that happen — PR specialists on the Sunshine Coast and in Brisbane, a content production and communications manager in Melbourne, and videographers and editorial photographers in Brisbane, on the Gold Coast and in Melbourne — working with clients from Brisbane and the Gold Coast to Far North Queensland and beyond.

With experience across aviation, tourism and hospitality, government and advocacy, professional services, health and medical and agribusiness, we combine strategic thinking, industry expertise and hands-on delivery to create communications that make an impact.

Industries we specialise in

We create tailored communications strategies that connect with audiences, strengthen reputation and deliver measurable outcomes.

Our experience spans industries including:

What makes us different

What makes us different is our focus on content-led storytelling. We identify what makes a brand, destination or organisation genuinely compelling and translate that into stories, partnerships and communications that connect with the right audiences.

Our approach is editorial at heart, combining strategic communications with high-quality content across words, imagery and video. We work across media relations, stakeholder engagement, corporate communications, social media and direct-to-audience communications to ensure stories are amplified through the right channels and delivered with impact.

Whilst everything we do is grounded in strategy, we don’t believe in over-engineering a brief. We create clear, actionable communications plans that evolve as priorities and landscapes change.

As a senior-led consultancy, we remain closely involved in every project from strategy through to delivery. Our agile model allows us to scale support when required, drawing on a trusted network of specialists to ensure the right expertise and resources for each client.

What we do...

Strategic Communications

We create actionable communications strategies that align with your goals, whether it’s a rebrand, launching a new product, or managing complex stakeholder relationships. Our strategies are designed for long-term success, not just quick fixes.

Social Media & Digital

We manage more than just posts – we create cohesive, multi-platform strategies that drive engagement and results. From LinkedIn to Google My Business, we help you stay relevant in the digital landscape.

Public Relations & Media

With decades of media and PR experience, we know how to position your brand where it matters. From securing high-profile media coverage to managing reputation and building personal brands, we craft stories that amplify your message.

Personal Branding & Profile Building

For leaders and brands alike, we help shape and grow profiles that stand out. Whether it’s thought leadership, media exposure, or stakeholder influence, we elevate your position in your industry.

Crisis & Issues Management

Preparedness is everything. We specialise in crisis communications and issues management, equipping your business with the tools and strategies to navigate challenging situations while protecting your reputation.

Corporate & Consumer Communications

We work across internal and external communications, from corporate announcements and investor updates to consumer-facing campaigns. Whether it’s engaging stakeholders or building trust with customers, we ensure your communications hit the mark.